cosmetic surgery and social media


In the past decade, social media have radically changed the way businesses and professionals approach their customers. Digital marketing via platforms such as Instagram and Facebook has become imperative for big and small companies alike. The benefits of social media are multiple, they boost visibility, help with brand building and can lead to overall growth in sales. Unsurprisingly, cosmetic clinics and surgeons have also adapted to this new way of reaching out to customers, and began advertising their work on digital platforms by using hashtags, sharing videos of surgical procedures and before-and-after pictures of their patients.


Because cosmetic surgery and social media share the cult of perfection, they go hand in hand; on one side, digital platforms drive women to chase the flawless look — and on the other, cosmetic surgeons grant their wishes. Unfortunately, this match made in heaven has many negative effects, especially for one’s self-esteem. Augmented reality (AR) filters and reshaping apps that allow people to see themselves in an edited version are considered to be potential triggers of body dysmorphic disorder (BDD), a body-image disorder characterized by a persistent and intrusive preoccupation with an imagined or slight defect in one's appearance.